Redesign your website to GROW your business 

Prospects want to find a business that offers what they need right now and buy it easily. They will normally click the first listing on a search result and see if the site offers what they want. If they don't find it quickly, they move on. If they have a problem finding, buying or asking a question, they move on - to your competition. Make sure that your site ranks high on search results, is easy to navigate and provides contact info on each page.



 

Website Design to improve PROFITS

Considering updating your web site? Maybe you’re thinking about just adding some info or some graphics? These upgrades or additions may not increase the value of your business. You may need to rethink your marketing approach on the web. We can help you quickly revise your strategy and start getting the results you want - more prospects who will BUY your products or services.

Website design should consider your how your target market searches for your company, how search engines index and rank your site, the best image for your company and the steps needed to move your prospects through the sales process.

Website Design Services include:

- Website analysis, including traffic and usability

- Market research

- Internet marketing plans

- Marketing message development

- Credibility enhancement

- Search engine optimization

- Content creation & article marketing

- List-building & Newsletters

- Photography & graphics

- Video creation

- Blog creation & development

- Style creation & enhancement

- Whatever else you need to produce the results you want.

Since we offer customized programs with personal service, we only choose a few local clients. To provide a competitive edge, we only partner with one local business in each industry. By appointment only.

Schedule an Appointment, Get the internet marketing expertise you need, right at your door step. See if you qualify for our 90 day TRIAL Partnership to boost your profits. To learn more about what we can do for you, call now. If you would like to set up an appointment please call Jack Duncan at:

Email: info@radianceroadmarketing.com


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Are you getting GREAT RESULTS from your Website?

If you are a typical small business owner in Lakeland, such as a plumber, painter or air-conditioning contractor or a professional like a plastic surgeon, orthodontist or an attorney, you put up a website a few years ago. You may have even updated your site with a new design, adding some graphics to look up-to-date. Are you getting the results you want? Is your site drawing traffic? Is it bringing new customers to your book of business? Is it helping you increase your profits? Most of the Lakeland businesses I've seen aren't realizing their internet marketing potential.

Ask yourself THREE important questions:

1. What results do I WANT from my website?
2. What do I need to do over the next 90 days to get those results?
3. What can I do myself and what would I need help to do?

Treat your website like an Employee

You wouldn't hire somebody to do nothing, yet your website just sits there all say and doesn't produce much. If your web site was employee, would you keep it on the payroll? I've found that most employee problems are management issues. I hire somebody to get specific results, tell them what I expect, give them the means to do the job, monitor their progress and make adjustments as needed to get the job done and make me money.

What's your web site's job?

My website is my marketing assistant, publicity agent and receptionist. The marketing department is responsible for reaching my best prospects & creating a situation that results in a sale. Publicity is responsible for creating and disseminating favorable information about my company to people that are important to my operation. And the receptionist is responsible for creating a great first impression.

Is that reasonable to expect of my website? Of course. My job is to make sure that the employee has everything they need to get the job done!

Know what you want to get

When I get in my car, it's because I have somewhere to go, something to do when I get there and things I want to have accomplished when I get home. I hate going to the grocery and returning home without everything we need for dinner. I found a list is essential for me. For your web site, you need to know how many sales it needs to produce to make you money. And, how many qualified prospects need to visit to make a sale (conversion rate). Then you need to know the tasks required to attract those prospects to visit your website (good traffic) and buy your products or services. Simple, huh?

Use your strengths & Hire your weaknesses

By now, I've figured out I am not a plumber. When the disposal doesn't work, I call someone with the tools and expertise to get it running right. If you are a plumber in Lakeland, you know your business, your customers, what they need and want from you. That's your contribution to your website. Now, you could go to school and get an advanced degree in business communication, work in the various media for years to gain experience and spend a decade to get the knowledge, skills and abilities to successfully market your business online. Or you can call someone who can do the work for you at a fair price to get the results you want. What are you waiting for?

Get your best prospects to visit your website and BUY your products & services.

Get the internet marketing expertise you need, right here in Lakeland. See if you qualify for our 90 day TRIAL Partnership to boost your profits. To learn more about what we can do for you, call Jack Duncan now at (863) 668-1086

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marketing tips
WHY do your customers buy fron YOU? Start with the top reason and build your website around it. - Your Lakeland Internet Marketing Company, Radiance Road Marketing - best in Polk County. see more tips



How often are your updating your website? Consider how your site design can make it easier to keep it current. - Call your Internet Marketing Partner, Radiance Road Marketing - Lakeland's best.


Read internet marketing articles

To learn more on how to improve your marketing online, you can read all of our articles here Article marketing helpful hints  see our internet marketing articles page


  

Copyright 2009, Radiance Road LLC All Rights Reserved.- By Appointment Only.
Radiance Road Marketing
2161 East County Road 540A #108
Lakeland, Florida 33813
(863) 668-1086

info@radianceroadmarketing.com

A Local Website Marketing Company.