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Specify your market. Not "everybody" buys rubber baby buggy
bumpers. Only people who have baby buggies do. Which buggy owners
would spend the money for your bumpers? Maybe your best prospects
would be "30-35 year old women in Lakeland with household incomes
above $75k who are expecting their second child and own a $500
baby buggy that is more than four years old." Narrowing your
market allows you to focus on finding the buyers and prevents
wasting your time & money on fruitless efforts.
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