If your website is not attracting good prospects and getting them to buy your products and services, you are losing out to your competition. To be successful in today's challenging business environment, you cannot afford to miss buyers. Either learn to build and develop internet marketing programs yourself or have a professional internet marketer help you.

Feature Article

Six Reasons Why Your Competition is Getting Your Customers

By Jack Duncan, internet marketing consultant, Radiance Road Marketing, Lakeland, FL

The successful business in your market continues to take advantage of opportunities to seize more of your potential customers and a larger portion of those customers’ wallets. They are watching their profits grow while having more time to enjoy life’s bounty. Meanwhile, your business struggles to maintain cash-flow to keep afloat. Why?

There are two basic reasons. First, they are doing many of the...Continue reading

Recent Articles

Can Your Customers FIND Your Website?

Search Engine Marketing Helps Generate Traffic

By Jack Duncan, Internet Marketing Consultant, Radiance Road Marketing, Lakeland, FL

If you website is not getting the results you want, there are reasons. Internet marketing is no great mystery. The biggest reason your website is not generating leads is because your prospective customers aren’t seeing your site listing when they use search engines.

Are the Major Search Engines Indexing Your Web Site?

This is easy to check. Simply go to Google, Yahoo or Bing! and search. Start your search with your company name and see if your site pops up. Try putting your company name in quotes (for example, “Radiance Road Marketing”). This would eliminate all the chaff, such as listings where the terms ‘radiance’, ‘road’ and ‘marketing’ might turn up out of context. You can also add your location by...Continue reading

Internet Marketing Creates Opportunity for Lakeland Companies

Marketing Online Increasing Sales Results for Service Contractors

By Jack Duncan, Internet Marketing Consultant, Radiance Road Marketing, Lakeland, FL

With the recession hampering sales, many small businesses are looking at ways to increase their income while keeping costs low. One of the first things owners do in a economic downturn is reduce the marketing plan budget. Usually this just worsens the problem since less marketing means decreases leads and resulting sales. After all, marketing attracts customers to your company. The best thing to do is study the cost-effectiveness of your marketing mix or where you spend your marketing dollars.

The biggest shares of most service companies’ marketing budgets have traditionally been spent on phone books and newspaper ads. Many owners have seen the return on investment in these ads decline during recent years, while the cost of running them continues to grow. Leading companies, both large and small, invest...Continue reading

Are You Moving Forward Marketing Online?

By Jack Duncan, Internet Marketing Consultant, Radiance Road Marketing, Lakeland, FL

Internet marketing can be complex and seem daunting at times. That’s why a lot of small business owners simply put up a website that mimics their brochure and leave it at that. Add the fact that they don’t get sales from that effort and it’s easy to understand why you may not be excited about expanding your marketing efforts on the web. Yet, many business owners need more sales and marketing online today provides vast opportunities to grow your profits.

For instance, it’s been estimated that around 80 percent of consumers look for health-related information on the Web. If you are a dentist or a plastic surgeon, more and more of your prospective patients are reaching for their mouse instead of the phone book when shopping for a provider. If you are a plumber or air-conditioning contractor, you should realize that homeowners do the same thing today. Consumers are seeking online...Continue reading

Your Guide to Web Marketing Success

In today’s business world, online marketing isn't just effective; it's essential

By Jack Duncan, Internet Marketing Consultant, Radiance Road Marketing, Lakeland, FL

At one time, the essential business tools were limited to business cards, yellow page ads and brochures. Newspapers, radio and television were used by cutting-edge businesses of yesterday and still reap huge rewards for big-businesses today. Mass media are generally just not cost-effective for most local businesses. In the 21^st Century, it’s clear that the impact of these tools is diminished by...Continue reading

Which of these 7 common marketing blunders are killing YOUR profits?

By Jack Duncan, internet marketing expert, Radiance Road Marketing, Lakeland, FL

Wasting time and money on marketing efforts that don’t provide a return on investment drives huge numbers of hard-working professionals out of business every year. Every dollar you spend on marketing your local business should eventually pay off in your bottom line. Over the past twenty years as a marketing consultant, I’ve consistently seen small business owners feed their precious resources (cash & time) into...  Continue reading

Is YOUR Website Getting GREAT Results?

By Jack Duncan, Internet Marketing Consultant, Radiance Road Marketing, Lakeland, FL

If you are a typical small business owner in Lakeland, such as a plumber, painter or air-conditioning contractor or a professional like a plastic surgeon, orthodontist or an attorney, you put up a website a few years ago. You may have even updated your site with a new design, adding some graphics to look up-to-date. Are you getting ... Continue reading

Thanks,

Jack Duncan, internet marketing expert in Lakeland, FL

Jack Duncan has more than 25 years marketing, advertising and public relations experience consulting for small businesses. He started Radiance Road Marketing to help Lakeland, FL business owners profit from internet marketing opportunities. Visit Lakeland Internet Marketing to discover more tips and strategies to grow your business by marketing online or call him at (863) 668-1086 to ask questions.